The 5 Stones Growth Systems
5 Stones Growth Systems is built on the belief that predictable growth is not an outcome of chance—it is the result of intentional systems, aligned leadership, and disciplined execution.
We partner with health-tech CEOs to design and implement go-to-market strategies that create clarity, consistency, and scale. As we continue to expand our network of strategic advisors, we bring together proven operators and growth leaders who have built, scaled, and transformed organizations from the inside—ensuring our clients benefit not just from a framework, but from real-world experience applied at the highest level.
Meet Fred Sheffield
Fred Sheffield has a 25-year history of transforming sales and marketing organizations into multimillion-dollar revenue producers, introducing structure, discipline, and process rigor critical in leading teams to win against much larger, well-funded competitors.
As a four-time Chief Revenue Officer and one-time General Manager for health-tech SaaS companies from 5M to 130M in revenue, Fred specializes in building systems that deliver scalable and predictable growth. He is known for overhauling go-to-market strategies, reconfiguring sales and marketing organizations for optimal performance, and introducing formal sales processes, structure, and KPIs where none existed. As a result, companies that work with Fred to lead their go-to-market strategies has consistently seen high double digit annual revenue growth, numerous 5X pipelines, and bookings growth of up to 66% year-over-year.
Over his years of experience, Fred has created a system called the 5 Stones Growth Systems™ focused on helping startups and scaleups compete more effectively by being more predictable internally, less predictable externally, and winning the value-creation game.
Fred lives in Charlotte, NC with his wife Victoria and two Maltese Axl and Mazzy. For fun when he’s not with his family attending Carolina Panthers football games in the fall, you will find Fred on the golf course chasing that little white ball.
Meet Jeff Phillips
Jeff Phillips is a seasoned revenue leader with over 25 years of experience driving transformational growth across healthcare and technology organizations. He specializes in building scalable, predictable revenue engines by aligning go-to-market strategy, optimizing commercial operations and developing high-performing teams.
Jeff has led enterprise sales and revenue functions across healthcare SaaS, medical devices, and analytics driven solutions. He has a proven track record of consistently exceeding aggressive revenue targets, accelerating market expansion, and delivering sustained growth in complex and highly regulated environments.
His expertise lies in helping companies transition from early-stage or fragmented growth to disciplined, scalable revenue performance. He partners with leadership teams to design and implement effective go-to-market strategies, build repeatable sales processes, and tightly align sales and marketing to improve pipeline quality, forecast accuracy, and overall execution.
Jeff is known for creating structure where it’s needed most—bringing clarity, accountability, and measurable results to organizations looking to unlock their next phase of growth. 25+ Years of Commercial Leadership. 12 Years of Healthcare, Tech SaaS Experience. 6 Consecutive Years of 25%+ Sales Growth. 10X Pipeline Growth
Jeff lives in the Hilton Head, SC area with his wife Margot and enjoys playing tennis, pickleball and boating in his spare time.
"Fred is a true leader in terms of the strategic sale, client development, and the art of the deal. His drive and energy, coupled with his team skills are at the top of the game in terms of creating value. Major asset to any company in healthcare.”
– Terry Snyder, President of Helixa Advisory